Woolworths
Compensation Insight

How Woolworths Pays

Career levels, Enterprise Agreement wages, penalty rates, WooliesX technology salaries, executive pay, equity plans, and benefits.

~201,000 employees · ASX: WOW · Australia's largest private employer

At a Glance

Total Employees
~201,000
FY2024; Australia's largest private employer
EA Base Rate
A$26.07/hr
Grade 1, full-time adult (from Jul 2024)
CEO Compensation
A$4.22M
Amanda Bardwell, FY2025 (reported)
Glassdoor Rating
3.5 / 5.0
7,761 reviews; comp & benefits 3.2/5
Team Discount
5%
On groceries for all team members
Parental Leave
12 weeks
Primary carer; 4 weeks secondary
Locations
Australia
New Zealand

Career Level Hierarchy

Woolworths Group has a two-track system: ~100,000 EA-covered store/warehouse workers with nationally uniform rates, and ~10,000 salaried corporate employees with market-based pay. WooliesX technology team is one of Australia's largest.

G1
Team Member / Graduate
Team Member, Casual, Graduate Analyst, Graduate (IT/Retail/Supply Chain)
0–2 yrs
G2
Team Leader / Analyst
Team Leader, 2IC, Coordinator, Analyst, EA Grade 4–6
1–4 yrs
G3
Department Manager / Senior Analyst
Department Manager, Senior Analyst, Senior BA, Specialist
3–7 yrs
G4
Store Manager / Manager
Store Manager, Manager, Product Manager, Senior Software Engineer
5–10 yrs
G5
Area Manager / Senior Manager
Area Manager, Senior Manager, Engineering Manager, Lead Engineer
8–14 yrs
G6
Group Manager / Head of
Group Manager, Regional Manager, Head of Function, Principal Engineer
12–18 yrs
G7
Director / General Manager
Director, General Manager, State Manager
15–22 yrs
G8
Executive / C-Suite
Chief Officer, Managing Director, CEO
20+ yrs

Senior Leadership (above G7)

General ManagerA$240K–A$600K
Group DirectorA$350K–A$500K+
CEO & Managing DirectorA$4.2M–A$9.0M

Two-Track Workforce

Store/warehouse team members (G1–G2) are covered by the Woolworths Australian Food Group Agreement 2024 with guaranteed pay increases tied to the Fair Work Commission Annual Wage Review. Salaried employees (G3+) are on individual contracts with performance-based pay and STI/LTI eligibility.


Compensation by Level

Total compensation breakdown for Sydney, Australia. All values in AUD.

LevelTitleBase (Range)Variable %Total Comp (Range)Equity
G1
Team Member / Graduate
0–2 yrs
A$52K A$82K0%A$52K A$82KBetter Together (~A$750/yr)
G2
Team Leader / Analyst
1–4 yrs
A$60K A$103K0%A$60K A$103KBetter Together + SPP
G3
Department Manager / Senior Analyst
3–7 yrs
A$80K A$155K8%A$86K A$167KSPP
G4
Store Manager / Manager
5–10 yrs
A$110K A$200K15%A$127K A$230KSPP + Deferred STI
G5
Area Manager / Senior Manager
8–14 yrs
A$170K A$280K25%A$213K A$350KDeferred STI + LTI eligible
G6
Group Manager / Head of
12–18 yrs
A$240K A$380K30%A$312K A$494KPerformance Rights + Deferred STI
G7
Director / General Manager
15–22 yrs
A$350K A$600K40%A$490K A$840KPerformance Rights + Deferred STI
G8
Executive / C-Suite
20+ yrs
A$1.0M A$2.6M100%A$2.0M A$9.0MLTI Performance Rights (170% TFR)

Source: Glassdoor, PayScale, Levels.fyi, Woolworths Annual Report FY2024, Woolworths EA 2024. Australian values include superannuation (11.5%).


Total Compensation Range by Level

G1A$52KA$82KG2A$60KA$103KG3A$86KA$167KG4A$127KA$230KG5A$213KA$350KG6A$312KA$494KG7A$490KA$840KA$0KA$200KA$400KA$600KA$800KA$1.0M

Enterprise Agreement & Award Wages

The Woolworths Australian Food Group Agreement 2024 covers ~100,000 store/warehouse workers. It uses a 6-grade classification system with nationally uniform rates. EA commenced 21 Oct 2024, expires 17 Apr 2028.

EA Classification & Hourly Rates (from Jul 2024)

GradeDescriptionFT/PT RateCasual RateAnnual (FT)
Grade 1Entry: cashier, shelf stacker, trolley collectionA$26.07/hrA$32.59/hr~A$52K
Grade 2Experienced sales assistant, basic specialisationA$26.75/hrA$33.44/hr~A$53K
Grade 3Skilled shop assistant, specialist knowledgeA$27.25/hrA$34.06/hr~A$54K
Grade 4Trade-qualified (lower tier)A$28.00/hrA$35.00/hr~A$55K
Grade 5Trade-qualified (higher), specialist rolesA$28.75/hrA$35.94/hr~A$57K
Grade 6Duty Manager, dept supervisor (15+ staff)A$29.31/hrA$36.64/hr~A$58K

Penalty Rate Structure

PeriodFull-Time / Part-TimeCasual
Monday–Friday (ordinary)100%125%
Saturday100% (NO penalty)125%
Sunday150%175%
Public Holiday225–250%250–275%
Evening (after 6pm)Loading applies+ casual loading
Overtime (first 2–3 hrs)150%150%
Overtime (after 2–3 hrs)200%200%

Saturday Penalty Rate Controversy

The EA trades away Saturday penalty rates for a marginally higher base rate above the General Retail Industry Award (GRIA). GRIA pays 125% on Saturdays; Woolworths EA pays 100%. This was challenged by RAFFWU (Retail and Fast Food Workers Union) but upheld by the Federal Court in August 2025.

EA vs General Retail Industry Award

Base Rate (Grade 1)EA A$26.07 vs GRIA A$25.65
SaturdayEA 100% vs GRIA 125%
SundayEA 150% vs GRIA 200%
Vote62% approved (~100K workers)

Source: SDA, Fair Work Commission, RAFFWU, Woolworths Australian Food Group Agreement 2024.


Salary by Career Stream

Breakdown across Woolworths Group's key business areas. All figures in AUD unless noted. Store operations roles use EA/Award-based rates; corporate roles are market-priced.

Store Operations

RoleAverageRangeP90
Team Member (FT Grade 1)A$52,000A$52K–A$58K
Team Member (Casual)A$32.59/hrA$33–A$37/hr
Team LeaderA$74,880A$56K–A$103KA$103K
Department ManagerA$69,500A$65K–A$140KA$196K
Assistant Store ManagerA$100,000A$80K–A$120K
Store ManagerA$104,000A$75K–A$135KA$120K
Area ManagerA$150,000A$130K–A$180K+
Group ManagerA$184,000A$110K–A$230K

Technology (WooliesX)

RoleAverageRangeP90
Software EngineerA$172,000A$138K–A$248KA$248K
Full-Stack EngineerA$180,000A$135K–A$330KA$330K
Engineering ManagerA$297,000A$247K–A$346KA$346K
Data ScientistA$146,000A$100K–A$166KA$166K
Product ManagerA$184,000A$137K–A$212KA$212K
Product Design ManagerA$198,000A$183K–A$219K
Business AnalystA$120,000A$100K–A$175KA$175K
Program ManagerA$286,000A$242K–A$331KA$331K

Corporate / Support

RoleAverageRangeP90
Graduate AnalystA$65,000A$60K–A$73K
AnalystA$98,500A$70K–A$100K
Business Analyst (NSW)A$115,000A$95K–A$140K
ManagerA$106,000A$90K–A$175K
Head of FunctionA$208,000A$97K–A$319K
General ManagerA$315,000A$240K–A$1.0M

Warehouse / Primary Connect

RoleAverageRangeP90
Warehouse Worker (FT)A$29.45/hrA$27–A$33/hr
Warehouse SupervisorA$70,000A$60K–A$85K
Distribution Centre ManagerA$110,000A$90K–A$140K
Logistics CoordinatorA$65,000A$55K–A$80K

New Zealand (Woolworths NZ)

RoleAverageRangeP90
Team Member (NZ)NZ$25.85/hrNZ$25.60–NZ$30/hr
Store Manager (NZ)NZ$70,000NZ$60K–NZ$80K
Warehouse Worker (NZ)NZ$26.00/hrNZ$24–NZ$28/hr
Store Manager (Sydney)
~A$110K
Software Engineer (Median)
A$172K
CEO:Worker Pay Ratio
~150:1

Source: Glassdoor (12,021 salaries), Levels.fyi, Indeed, PayScale, Woolworths EA 2024. P90 = 90th percentile where available.


STI Outcomes & Variable Pay Structure

Woolworths uses a balanced scorecard (60% financial, 40% non-financial) to determine STI pool. Safety metrics (TRIFR, fatality gateway) can reduce payouts. CEO STI: 100% of TFR at target, max 150%.

5-Year STI Outcome (% of Target)

FY2020
0% — CEO forfeited bonus
CEO forfeited A$2.6M bonus after A$300M underpayment scandal
FY2021
70%
Business recovery; partial LTI vesting (40%)
FY2022
85%
Strong retail performance; safety improvements
FY2023
65%
Board applied 10pp reduction after team member fatalities
FY2024
60%
Moderated; TRIFR increased 11%; median ASX100 at ~66% of max
STI Scorecard — Financial
60% weighting
STI Scorecard — Non-Financial
40% weighting
CEO STI Target
100% of TFR

Variable Pay % by Level

G1
0% — EA guaranteed; Better Together Share Award
EA guaranteed; Better Together Share Award (~A$750)
G2
0% — EA guaranteed; Better Together Share Award
EA guaranteed; Better Together Share Award
G3
8%
Store KPIs / Individual performance
G4
15%
STI scorecard (60% financial / 40% non-financial)
G5
25%
STI: 50% cash / 50% deferred share rights
G6
30%
STI + LTI Performance Rights
G7
40%
STI + LTI (3-year Performance Rights)
G8
100%
STI (100-150% TFR) + LTI (170% TFR)

STI Scorecard Metrics

Financial (60%)
  • Sales growth
  • EBIT before significant items
  • Group profit targets
Non-Financial (40%)
  • Customer satisfaction (Voice of Customer / NPS)
  • Team safety (TRIFR, Severity Rate)
  • Fatality gateway (reintroduced FY2024)
  • Strategic priorities

Equity & Variable Reward Plans

Woolworths has one of Australia's largest employee share plans. Executive LTI uses Performance Rights with 3-year cliff vesting. STI is 50/50 cash and deferred equity for executives.

Active Plans

Better Together Share Award
Broad-based share giftActive — up to A$750/yr for all permanent team members
Share Purchase Plan (SPP)
Salary sacrificeActive — A$500 or A$1,000/yr from pre-tax income
Performance Rights (LTI)
Long-term incentiveActive — 3-year vesting, for senior management & executives
Deferred STI Share Rights
Short-term incentive deferralActive — 50% of STI deferred for 2 years (executives)

Executive STI Split (50/50)

50% Cash
50% Deferred
Cash (paid post year-end)
Deferred share rights (2 years)

LTI Performance Hurdles (3-Year)

HurdleWeightingThreshold (50%)Stretch (100%)
Relative TSR40%50th %ile of ASX Top 30 (excl. mining)75th %ile = 100%
ROFE40%Board-set targetsBoard-set stretch targets
Reputation20%Average of final yearStretch targets

Better Together Share Award

  • Up to A$750 per eligible team member per year
  • Pro-rated for part-time based on contracted hours
  • Largest employee share plan in Australia and New Zealand
  • Permanent FT/PT employed before 1 March of relevant year
  • Excludes team members on MyIncentive/commission plans

Share Purchase Plan (SPP)

  • Contribute A$500 or A$1,000/year from pre-tax salary
  • Tax-effective salary sacrifice arrangement
  • Permanent employees, Australian tax resident, 18+
  • Administered by MUFG
  • Dec 2024: 23,705 unquoted share rights issued under employee incentive scheme

ASX Director Dealings & Equity Transactions

Disclosed to ASX under Corporations Act. Executive share dealings include LTI vesting, Deferred STI vesting, and NED Equity Plan salary sacrifice.

DatePersonRoleTypeSharesPrice (A$)Value
Dec 12, 2024Employee Incentive SchemeBroad-basedAcquisition23,705IncentiveEquity plan
Oct 2024Amanda BardwellCEO & MDVesting12,738A$33.79A$430K
Sep 2024Amanda BardwellCEO & MD (new)AcquisitionIncentiveEquity plan
FY2024Brad BanducciCEO & MD (outgoing)DisposalIncentiveA$24.0M
Various 2024Scott PerkinsNon-Exec ChairAcquisitionIncentiveEquity plan

Brad Banducci — A$24M Exit Portfolio

Outgoing CEO Brad Banducci accumulated ~A$10.6M in vested shares and ~A$12M in unvested Performance Rights over his 8.5-year tenure. His total potential exit value was estimated at ~A$24M. In FY2020, Banducci voluntarily forfeited his A$2.6M STI bonus following the A$300M staff underpayment scandal.

Source: ASX announcements, Appendix 3X/3Y filings, Woolworths Annual Report FY2024.


Executive Compensation — FY2024/25

CEO & MD — Amanda Bardwell (from Sep 2024)
~A$7.96M
Total at target (reported FY2025: A$4.22M — partial year)
Total Fixed Remuneration (incl. super)A$2.15M (27%)
STI / Short-Term Incentive (at target)A$2.15M (27%)
LTI / Performance Rights (170% TFR)A$3.655M (46%)
Maximum Total (150% STI)A$9.03M
73% of CEO comp is "at risk" (variable). LTI is the largest component (46%). First female CEO of Woolworths Group. Previously MD of WooliesX.
CEO Comp Structure (at Target)
27%
27%
46%
Fixed
STI
LTI
Retail Peer CEO Comparison
Woolworths Group
Amanda Bardwell
~A$4.2M (reported)
Woolworths Group
Brad Banducci (outgoing)
~A$8.6M
Coles Group
Leah Weckert
A$5.42M
Wesfarmers
Rob Scott
A$7.34M
Metcash
Doug Jones
A$2.48M
Former CEO — Brad Banducci (History)
YearFRTotalNote
FY2020A$2.6M~A$2.6MForfeited A$2.6M STI (underpayment scandal)
FY2021A$2.6M~A$6.5MSTI reinstated; partial LTI vesting
FY2022A$2.6M~A$7.2MStrong retail performance
FY2023A$2.6M~A$7.8MSTI reduced 10pp (safety incidents)
FY2024A$2.6M~A$8.6MFinal year; ~A$24M accumulated

Senior Leadership Compensation

Executive STI is 50% cash / 50% deferred into share rights for 2 years. LTI via Performance Rights with 3-year vesting (40% TSR + 40% ROFE + 20% Reputation hurdles). Safety metrics gate STI outcomes.

Group Manager / Regional Mgr
A$180K – A$320K
Director
A$300K – A$500K
General Manager
A$350K – A$600K
Chief Officer (excl. CEO)
A$1.0M – A$2.2M
CEO & Managing Director
A$4.2M – A$9.0M

Executive Remuneration Framework

  • STI: 50% cash, 50% deferred into share rights (2-year holding)
  • LTI: Performance Rights, 3-year performance period, nil cost exercise
  • LTI hurdles: 40% Relative TSR vs ASX Top 30 (excl. mining) + 40% ROFE + 20% Reputation
  • Clawback/malus provisions apply to all unvested awards
  • Shares purchased on-market at vesting (no new share dilution)

Benefits & Perks

Financial

Team Member Discount
5% off groceries for all team members
Superannuation
11.5% (rising to 12% from Jul 2025); paid during parental leave
Health Insurance
Bupa corporate discount: 6–11% off premiums
Share Purchase Plan
A$500 or A$1,000/year pre-tax salary sacrifice
Better Together Shares
Up to A$750/year in Woolworths shares for permanent staff
Salary Sacrifice
Novated vehicle leases and other arrangements

Leave

Annual Leave
4 weeks (20 days) per year
Parental Leave (Primary)
12 weeks paid for primary carer
Parental Leave (Secondary)
4 weeks paid for secondary carer
Super During Parental Leave
Paid on both paid AND unpaid parental leave
Long Service Leave
Statutory entitlements by state
Domestic Violence Leave
Available under EA
Volunteer Leave
Community service leave available

Career & Development

  • Graduate Program — 2-year rotational (Technology, Retail, Supply Chain, Business Leadership)
  • Woolworths RTO — Certificate III to IV qualifications (nationally recognised)
  • $50M investment in technology skills training for 60,000+ team members
  • Sonder wellbeing app — 24/7 mental health, safety, financial wellbeing
  • "I Am Here" — peer-to-peer mental health support program
  • Mentorloop mentoring platform
  • Flexible Working — 3 days in-office for corporate (from Oct 2025)

Performance & Pay Progression

EA-covered employees receive guaranteed annual increases tied to the Fair Work Annual Wage Review (3.75% in FY2024). Corporate/salaried employees have performance-based reviews with 2–5% typical annual increments.

Store Operations Track

Team MemberTeam Leader
2–4 yrs
10–15%
Team LeaderDept Manager
2–3 yrs
15–25%
Dept ManagerStore Manager
3–5 yrs
15–30%
Store ManagerArea Manager
3–5 yrs
20–40%
Area ManagerGroup Manager
3–5 yrs
25–40%

Corporate / Technology Track

GraduateAnalyst
1–2 yrs
10–15%
AnalystSenior Analyst
2–3 yrs
15–20%
Senior/ManagerSenior Mgr
3–4 yrs
15–25%
Senior MgrHead of
3–5 yrs
20–30%
Head ofDirector/GM
4–7 yrs
Board decision

Annual Increments

EA employees (Jul 2024)3.75%
Corporate (performance-based)2–5%
NZ team (2-year deal)6.8% total
DC workers (post-strike)4–4.5% Yr 1

Glassdoor Ratings

Overall3.5/5
Compensation & Benefits3.2/5
Work-Life Balance~3.4/5
Career Opportunities~3.0/5
Based on 7,761 reviews. Compensation improved 2% in last 12 months.

Key Nuances & Insights

01Two-tier workforce: EA vs individual contracts

~100,000 store/warehouse workers on nationally uniform EA rates receive guaranteed annual increases tied to Fair Work Commission decisions. ~10,000 salaried corporate employees have market-based, performance-linked pay. This creates a stark divide in how compensation works across the company.

02No Saturday penalty rates — the controversial trade-off

The Woolworths EA trades away Saturday penalty rates in exchange for a marginally higher base rate above the General Retail Industry Award. While the base rate is A$26.07/hr vs GRIA A$25.65/hr, GRIA pays 125% on Saturdays. RAFFWU challenged this but the Federal Court upheld it in August 2025.

03A$750M underpayment bomb — salaried managers

Up to 30,000 salaried managers were underpaid using annualised salary 'set-off' clauses that failed to cover overtime and penalty rates per pay period. The Federal Court ruling (Sep 2025) could cost Woolworths up to A$750M pre-tax — one of Australia's largest underpayment liabilities.

04Safety metrics directly gate executive bonuses

Unlike most retailers, Woolworths ties executive STI directly to safety outcomes. The TRIFR (Total Recordable Injury Frequency Rate) and a fatality gateway were reintroduced in FY2024. When team member fatalities occurred in FY2023, the Board applied a 10-percentage-point reduction to the Group STI outcome.

05Largest employee share plan in AU/NZ

The Better Together Share Award gives up to A$750/year in Woolworths shares to every eligible permanent team member. Combined with the salary sacrifice SPP (A$500–1,000/yr pre-tax), this is the broadest employee share participation in Australia and New Zealand.

06WooliesX tech salaries rival Big Tech

WooliesX (Woolworths' digital arm) pays Software Engineers A$138K–A$248K (median A$172K), Engineering Managers A$247K–A$346K, and Program Managers A$242K–A$331K. These are competitive with Atlassian, Canva, and Big 4 banks. One of Australia's largest engineering teams.

07Aldi consistently pays more on the floor

Aldi reportedly pays ~A$28–30/hr for entry-level retail workers vs Woolworths' A$26.07/hr. Indeed data shows 825 more 'good pay' mentions for Aldi vs Woolworths. However, Woolworths differentiates with broader benefits (share plan, health insurance discount, parental leave super).

08AI management controversy in warehouses

Woolworths' 'Framework' AI system monitored warehouse workers' speed against a 100% performance target, publicly posting scores and leading to discipline. The resulting 17-day strike by 1,500+ workers cost ~A$95M. The resolution ensures workers cannot be disciplined solely based on speed metrics.


Recent Compensation News & Changes

Sep 2025
Federal Court: up to A$750M underpayment liability
Woolworths and Coles underpaid ~30,000 salaried managers over years using annualised salary 'set-off' clauses. Base remediation A$250–470M plus interest, super, payroll tax of A$200–280M. Total pre-tax: up to A$750M.
Nov–Dec 2024
17-day warehouse strike over AI 'Framework' monitoring
1,500+ distribution centre workers struck over AI algorithmic management system scoring worker speed against 100% target. Cost ~A$95M in disruption. Resolution: workers cannot be disciplined solely for speed of work.
Oct 2024
Enterprise Agreement 2024 approved (62% vote)
Woolworths Australian Food Group Agreement 2024 commenced. Covers ~100,000 workers until Apr 2028. 3.75% pay increase from Jul 2024. No Saturday penalty rates retained — challenged by RAFFWU, upheld by Federal Court (Aug 2025).
Sep 2024
Amanda Bardwell appointed as CEO
First female CEO of Woolworths Group. TFR A$2.15M, STI target 100% of TFR, LTI 170% of TFR. Previously MD of WooliesX (digital/ecommerce). Replaced Brad Banducci who retired after 8.5 years.
Feb 2024
Brad Banducci retirement after Senate controversy
Banducci walked out of ABC Four Corners interview, then faced hostile Senate hearings on supermarket pricing. Announced retirement in February 2024, effective September 2024. Accumulated ~A$24M in shares/rights.
2025
A$400M cost-saving plan; office cuts; RTO mandate
CEO Bardwell announced A$400M cost savings with A$50M redundancy provision for office-based staff. 10,000 support office workers required to be in-office 3 days/week from October 2025. BIG W recorded A$35M loss; sale process initiated.
Jul 2025
Superannuation increase to 12%
Legislated increase from 11.5% to 12% from 1 July 2025, impacting all Australian employees.
Dec 2025
Countdown rebrands to Woolworths NZ
14-year Countdown brand retired. NZ$400M investment over 3 years for store renewals and rebranding. Everyday Rewards loyalty program launched in NZ.
Last updated February 14, 2026